About Illuminating Ideas

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Illuminating Ideas is a marketing and design firm located in the beautiful Western Slope of Colorado serving clients across the country as well as in our own backyard. We offer a variety of services to assist you in successful marketing of your business. Offering everything from the design of your identity to your continued marketing success through web design and services, print design, affordable and high quaity printing, promotional products and wearables (t-shirts, jackets, hats, bags, etc.), Illuminating Ideas is your one stop marketing shop.

Kelly Rhoderick, Owner

Illuminating Ideas began in 1997 as Corona Designs when the owner was a college student at Black Hills State University in Spearfish, SD. As a Mass Communications major, she was taking classes in marketing, art, web programming and graphics and found the art of combining the four filled a market that was fulfilling to her. She has been designing marketing material in the form of web sites, brochures, corporate identity packages and promotional products ever since. Working in mediums such as television (producing and reporting) all the way to being a Marketing Director for a very large professional organization, she has worked in the field enough to gain the knowledge to run a succesful marketing support firm.

Kendra Sparrow, Designer

Kendra started with Illuminating Ideas in 2009 as a designer. Kendra graduated from Provo College in June 2009 with a degree in Graphic Design. It took her a long time and many different careers before she finally found something that she loves to do. But, when she found it, she decided to become a graphic designer and it is what she loves to do. "As a designer I strive to create modern and uncluttered designs, I love to welcome new challenges with enthusiasm."

Seth Roybal, Web Design, Programming and Flash Guru

Although he has moved around the US with his band "DSV", Seth grew up right here in Montrose, Co. Seth has obtained a number of degrees in Business & Marketing, Flash Multimedia Design, and an M.A (Medical Assistant) and has been designing for 10 years. Although Flash design is his strongest area, he is also very strong in graphic design, marketing & advertising, and web development. Seth truly believes that creativity with structure is the power of design.