Illuminating Ideas, More than just advertising....

Need help getting your "Friend" page converted to a Business "Fan" page? We can do that!

Read this:
Facebook allows you to create a page to promote your business. This allows other Facebook users to ‘Like’ your company and receive updates from you without becoming a fully fledged friend. It’s quick and easy to ‘Like’ a business on Facebook. One click of a button and it’s done, no ‘friend requests’ and ‘friend confirmations’ to deal with. It’s immediate, plus you are getting that positive social reinforcement that all businesses truly benefit form.

However, in the past week I’ve come across several local companies that are using a personal Facebook profile as opposed to a Facebook business page to promote their company. This can have its problems.

Here are just 5 of them:

1. You are breaking the rules

You may have set up a personal Facebook profile using the name of your business or your business branding. If you also have another Facebook page for your own personal use, you’re in contravention of Facebook rules and one or both accounts could be suspended. Section 4 of Facebook’s terms clearly states that you shouldn’t have two separate Facebook accounts and you should never use a personal Facebook profile for commercial gain. I’ve seen businesses have their accounts suspended altogether over this malpractice.

2. Your business won’t be seen

Facebook business pages can be optimised for search engines like Google but personal Facebook profiles cannot. Surely you would like as many potential customers as possible to find your company online wouldn’t you? Using a personal page to promote your company is hindering your chances. Facebook is a free marketing opportunity, why not take advantage?

3. No-one will ‘Like’ your business

It will be much more difficult to gain ‘friends’ as a business if you’re using a personal Facebook profile because regardless of privacy settings (which confuse most Facebook users anyway), people will be reluctant to share personal information with a company – no matter how good that company is. A Facebook business page allows people to ‘Like’ your company without any privacy risks because your company cannot access their personal information.

4. Your business could run out of Friends

Although it’s not easy to verify, many commentators say that Facebook will only allow a personal profile a maximum of 5,000 friends. But your Facebook business page can be ‘Liked’ by a limitless number of people. Why limit your opportunities?

5. Your business will be one dimensional

Whilst you can only have ONE personal Facebook profile (if you’re obeying the rules) you can create more than one Facebook business page. So if your company has several sub-brands or specialities, you could consider creating a dedicated Facebook business page for those too.

Convinced? And there’s more where that all came from.

It’s not rocket science. Facebook personal profiles are for people and Facebook business pages are for businesses. Of course you can still reflect your business in your personal Facebook updates, but it’s simply not designed to enable a company to maximize the many benefits that social media offers today.

Interesting. Surprising?

LOL

Wall Photos

Social media explained!

By: Creating fanpages the easy way

To succeed in the connected world, marketers must create
connected brands: brands that continuously engage with people when they want, where they want, and how they want — particularly through social media. To do so, they must first reconcile the gap between modern consumer behavior and outmoded marketing tactics. Then they will take the six steps outlined in this report to incorporate social marketing into their brand-building strategies.

Studying this report... Building Brands For The Connected World:A Social Business Blueprint by Facebook based on a
commissioned study by Forrester Consulting

Check it out: http://fbrep.com/wp/building_brands.pdf

Illuminating Ideas added 16 new photos to the album Logos by Illuminating Ideas.

Logos by Illuminating Ideas

Here are a handful of the logos that we have created.

Illuminating Ideas updated their cover photo.

New page "likes" get 10% off!! :) (like the comment, but more importantly like the page to get the discount.)

Did you know that the average person has at least 130 friends on Facebook. If only 5 people "like" your business page, that is exposure to 650 prospective customers / clients!!! The best way to get started is to get friends, employees and customers to become your base and work from there.

Make sure you have a business page though and not a friend / personal page!!

If you need help with setting up a social campaign, we are happy to help!!

Studying social media like crazy... so much to learn and know! For example, did you know that you can like a page via mobile text? To do this, text like and the Page's username to 32665 (FBOOK) The username is case sensitive. For example, if you text: like IlluminatingIdeas to 32665, then you will like our page. Go on, try it!

Keep in mind that the text IS case sensitive.

What form of marketing do you feel reaches your prospective clients best?

More on that Pinterest phenomenon

5 Ways To Gain Customers Using Pinterest | Social Media Today

socialmediatoday.com

Social media’s newest poster boy is Pinterest, and there’s a reason why – 11 million hits in a week in December 2011. The growth is sporadic and explosive for a social platform that’s still for invite-only. Pinterest is the ideal medium for companies who’d like to entice customers with a more visual...

Illuminating Ideas edited their Phone, Website and Description.

Illuminating Ideas added 7 new photos to the album Green Mountian Technologies.

Green Mountian Technologies

Green products from Schott Solar and Pella Windows and Doors

We love Pinterest! In fact, Pinterest has been recognized as the fastest growing social media website ever? Pin some of your own content... go viral!

Did you know we provide all kinds of campaigning tools to help support your favorite candidate or cause? Everything from websites to collateral to promotional products and signage. Give us a call today to learn more! 970-417-2033

Our newest site is up! Check it out!

http://www.rhinoliningsofmontrose.com/

rhinoliningsofmontrose.com

We the Rhino team, pioneers and leaders in protective linings, provide integrated products and solutions that add value for our partners and customers. We value integrity, professionalism, team work, and openness. We respect our customers, employees, shareholders, business partners and the enviro...

So, I teach my clients to post regularly and I have yet to practice what I preach. 2012 I will aim to be a more consistent social marketer. :)

Welcome Lesley Hoops to the team!!

Illuminating Ideas edited their Website and Products.

Now a LOKI Distributor!

Have you experienced the cool-ness, or should I say warmth of a LOKI coat? The perfect solution to lost gloves and scarves and one of the best made coats on the market! Take a look at these great coats at www.lokiusa.com then give us a call. We offer these jackets at a discounted cost and can even put your logo on them! Makes a great Christmas gift for your hard working staff!

New employee at the office... 20 furry pounds of joy!

We now have our promotional products catalog online!!! Take a look!!!!

New site is up. Still working on the portfolio.... it will be up soon!!! Keep watching

Still experiencing some glitches with the server switch... this is a good thing. :)

We are upgrading our servers today, so if you visit our site, we are temporarily down. Be back soon! :)